Thursday, January 10, 2013

iPhone/Android source and monitization

Some websites to buy iphone/android app source or components from:



App monetization:
1. Interstitial Ad(full mobile): quite annoying for user, but better revenue than banner ads for authors
     Chartboost
     Revmob - earnings were good on first day only

2. Banner ads
   Adwhirl is best as a free mediation layer for many ad networks like below
   Admob - average eCpm(0.2 - 0.9). Fill rate 90%+
   iAd(ios only) - good eCpm . But fill rate is lower
   Millenial media - low eCpm (0.2). Fill rate is good.
   inMobi - good eCpm(0.7). Fill rate is 60%
   Leadbolt - low eCpm(0.2) so far

eCPM = effective $ earned per 1000 requests.   [ (earnings/impressions) *1000 ]

Mostly eCpm varies on country of Ad request, rating, etc.

3. Paid app (usually lite and a paid version should be released)
4. Free app with paid in-app purchase after some usage.